Safelite:: CPC Campaign

 U.B. v Safelite Summary Judgement

Motion

Safelite has deceived millions of  consumers into unnecessary replacements  with false  claims that a windshields crack over 6 inches cannot be repaired. The " Size of a Dollar Bill" Claim is false and misleading - read more below.

Safelite Deceives Consumers On Windshield Repair

ANSI, NGA, NWRA Approve Windshield Repair To Be Safe

In 2007 under the auspices of the American National Standards Institute (ANSI) the Auto Glass Industry through the National Glass Association (NGA) and the National Windshield Repair Association (NWRA) a Standard called the Repair Of Laminated Auto Glass Standard (ROLAGS) was approved by ANSI. The purpose of the standard was to determine when to repair a windshield versus when to replace a windshield. By a unanimous vote of the committee which included a Safelite Representative and a Belron representative which is the foreign company that owns Safelite, that windshield cracks up to 14 inches would be repaired and windshield cracks over 14 inches would be replaced. 

Safelite Saves 100s of Millions of Dollars Promoting False Advertising Claim

After the standard was approved by ANSI Safelite did the math and concluded it was going to cost them $100s of millions of dollars per year to repair cracks up to 14 inches long, so Safelite went on an attack through a false and misleading advertising campaign that cracks longer than a dollar bill (6-inches) were not repairable, which would eliminate 90% of the repairable crack market. This limitation is utter nonsense as it is proven fact that repairing is safer than replacing. Safelite had no evidence to support this deception of consumers and insurance companies. In fact it was found during discovery that Safelite knew that cracks up to 24-inches was safe and viable. 

Safelite Being Sued For False Marketing Claim

A lawsuit was filed in August of 2015, below is a link to the Summary Judgment Motion pending before the Federal District Court in the South District of Ohio case number 2:15-CV-02733  to declare them liable and for and injunction (immediate stop ) to this deception. 

Restore Your Windshield With Ultra Bond Patented Methods

Ultra Bond is the original windshield crack repair manufacturer that invented the repair method for the Stronger Than A New Windshield ! What's great about that claim is that Ultra Bond passed ANSI and ASTM Flexural Strength Test and it was found that in 33/33 impact tests that our long crack repairs remained intact. 
Why Use Ultra Bond?

Ultra Bond Windshield Repair In Grand Junction, CO

Don't Replace It, Repair It

Safelite will mislead you about fixing a crack and convince you to replace your windshield for their own gain. Don't fall for it. 
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