U.B. v Safelite Summary Judgement
Motion
Safelite Deceives Consumers On Windshield Repair
ANSI, NGA, NWRA Approve Windshield Repair To Be Safe
In 2007 under the auspices of the American National Standards Institute (ANSI) the Auto Glass Industry through the National Glass Association (NGA) and the National Windshield Repair Association (NWRA) a Standard called the Repair Of Laminated Auto Glass Standard (ROLAGS) was approved by ANSI. The purpose of the standard was to determine when to repair a windshield versus when to replace a windshield. By a unanimous vote of the committee which included a Safelite Representative and a Belron representative which is the foreign company that owns Safelite, that windshield cracks up to 14 inches would be repaired and windshield cracks over 14 inches would be replaced.
Safelite Saves 100s of Millions of Dollars Promoting False Advertising Claim
After the standard was approved by ANSI Safelite did the math and concluded it was going to cost them $100s of millions of dollars per year to repair cracks up to 14 inches long, so Safelite went on an attack through a false and misleading advertising campaign that cracks longer than a dollar bill (6-inches) were not repairable, which would eliminate 90% of the repairable crack market. This limitation is utter nonsense as it is proven fact that repairing is safer than replacing. Safelite had no evidence to support this deception of consumers and insurance companies. In fact it was found during discovery that Safelite knew that cracks up to 24-inches was safe and viable.
Safelite Being Sued For False Marketing Claim
A lawsuit was filed in August of 2015, below is a link to the Summary Judgment Motion pending before the Federal District Court in the South District of Ohio case number 2:15-CV-02733 to declare them liable and for and injunction (immediate stop ) to this deception.